Marketing Communications Specialist - Beauty & Personal Care (Bali)

Join PT Nusantara Beauty Solution, a dynamic and innovative leader in the beauty and personal care industry, as our Marketing Communications Specialist in Bali. We are seeking a creative and strategic professional to drive our brand’s presence in one of Indonesia’s most vibrant markets. As part of our marketing team, you will play a crucial role in developing and executing compelling campaigns that resonate with our target audience. Our mission is to elevate the beauty and personal care experience in Indonesia, and your expertise will be instrumental in achieving this goal.

In this role, you will work closely with our marketing, sales, and product development teams to create and implement marketing strategies that align with our brand’s vision. You will be responsible for managing our social media platforms, developing engaging content, and ensuring our brand messaging is consistent across all channels. Your daily tasks will include conducting market research, analyzing campaign performance, and collaborating with influencers and key opinion leaders to amplify our brand’s reach.

📋 Tanggung Jawab Pekerjaan

• Develop and execute marketing campaigns that align with the brand’s vision and objectives.
• Manage social media platforms, including Instagram, Facebook, and TikTok, to engage with our target audience.
• Create and curate compelling content, including blog posts, videos, and infographics, to drive brand awareness.
• Conduct market research and analyze campaign performance to optimize future strategies.
• Collaborate with influencers and key opinion leaders to amplify our brand’s reach and credibility.
• Ensure brand messaging is consistent across all marketing channels and materials.
• Monitor and respond to customer feedback and inquiries to maintain a positive brand image.
• Stay updated with industry trends and best practices to keep our marketing strategies innovative and effective.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3 years of experience in marketing communications, preferably in the beauty and personal care industry.
• Proficient in using social media management tools such as Hootsuite, Sprout Social, or Buffer.
• Strong understanding of digital marketing principles and experience with SEO and content marketing.
• Excellent written and verbal communication skills in both English and Indonesian.
• Creative thinker with a passion for beauty and personal care products.
• Ability to work independently and as part of a team in a fast-paced environment.
• Familiarity with Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a plus.

🛠️ Keahlian

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